Retail is changing. In fact according to Trends Magazine, North America has seen over 8,600 retail store closures this year alone. That’s 35% more than the worst year recorded. This means that businesses need to learn to adapt or they may fail. What does this mean for you, the consumer?
Many people still want a physical retail experience when they shop, especially for clothing. They want personal attention with great customer service. They want the option to able to touch the fabrics and see the colours in real life and get help finding the right size and fit. But those retailers need your support. If you have one of our retailers near by, then you’re all set.
If you’re not near a retailer, perhaps you’re one of the many people who has discovered the joys of online shopping? Being able to shop from the comfort of your own home from your computer, laptop or even your phone appeals to many in our busy fast paced world.
The Showroom experience is another very personalized and luxurious way to shop. This is one of the best ways to truly discover a clothing line. This method of shopping creates a true experience for the consumer to get up close and personal for the sales associate and the customer. It offers the designer a chance to give a top notch customer service experience and really show off what they have to offer. For the customer this is an opportunity to see where their clothes come from and be spoiled a bit by the extra attention. A win, win situation.
We have found that a combination of all of these factors is a must. Diane Kennedy wholesales our clothing to retailers. We have a vibrant online store and many times that means helping customers through emails and phone calls to make the right choice before they buy online. If you have any questions or need assistance we are always happy to help. Sign up for our newsletter to find out about shopping events local to Vancouver B.C. here. To make a personal shopping appointment at our Vancouver Showroom please find more information here.
Ultimately, with the way technology is moving there will be more and more ways for consumers to find the experience that works best for them and it’s up to us to make it work for you. These changes are already happening , the future is now! How will you be shopping?