06 May 2016 1 Comment
There’s a trend going on right now, called #whomademyclothes. This movement asks consumers to think about where their garments are made, how they are made and by who. By being conscious as a consumer, we can do our part in taking care of not only our environment, but the global community as well.
Diane Kennedy has always maintained that our brand is for women who want to look effortlessly chic while maintaining their commitment to Eco and Social Responsibility. Occasionally we get comments from our clients regarding the luxury price point of our clothes. We hope to respond to these comments by explaining our dedication to Eco-friendly, ethically made apparel and how that affects how we price our items.
Our Price Point
Here at Diane Kennedy, we take pride in producing high-quality, carefully designed styles that accurately fit a range of sizes from Small to 3X. During the design process, multiple patterns and samples are made and assessed, in order to ensure a perfectly proportioned fit. A good designer understands that it is never as simple as creating a style for regular sizing and “making it bigger” for plus sizing. We also appreciate that many women enjoy the idea of having a “one of a kind” piece in their closet, so we endeavour to do limited runs of certain styles. Diane Kennedy is NOT mass-produced! We often only carry a few units in each size.
On top of this, we are truly “Made In Canada”. We employ Canadians in every facet of our brand; from our head office where we manage our administrative, design & pattern making teams to the local factories that produce our line. It may not be common knowledge, but Canadian standards, labour laws and minimum wages are higher compared to other countries, including the US.
With many brands coming under public scrutiny over their use of incredibly low wages in developing countries, it’s fairly well known that human rights violations are rampant in the factories located in these areas. In an effort to not contribute to this global issue, we employ local Canadian factories, in addition to visiting our factories on a regular basis.
We believe it is very important to work closely with all our factories and be involved in every step of our production. We enjoy peace of mind knowing we can see the working conditions in person, at any time; it is a relief to know how well the factory employees are treated. The 2013 Savar Building Collapse (considered the deadliest garment-factory accident in history, as well as the deadliest accidental structural failure in modern human history) only serves to remind us how lucky we are that Canadian building codes/standards ensure a tragedy like that will likely never happen.
We Are Proudly Eco-Chic
We carry great pride in the fact that we purchase our signature bamboo fabric from a mill in Canada which uses hydro-electricity and green energy. Our supplier uses a combination of hydroelectricity and natural gas to run the boilers that heat the water used to dye our fabric. In contrast, bamboo fabric manufactured in China uses coal to fuel factories, which obviously causes an incredible amount of pollution.
Did you know bamboo is 100% naturally grown, without assistance from man? Bamboo is also one of the world’s most sustainable resources. As the fastest growing plant in the world, it spreads rapidly across large areas of land, offering high yielding, very renewable crops. Highly sustainable, bamboo does not require the use of pesticides and herbicides for crop production (that means organic!). Since it is flood and drought resistant, water irrigation is not necessary for production. Bamboo plantations require very little maintenance!
At the end of the day, we recognize that we do not have to sacrifice the environment or the quality of an employees’ work environment to create beautifully designed garments. We absolutely love that we have a solid customer base who appreciates our efforts and in turn, we appreciate your continued support of us and other local businesses.