Plus Size Labels; Who needs them?

We can spend our whole life avoiding labels, or living up to them and proving them wrong. When it comes to your clothing are they really that important? Many articles have been written about the use of the term plus size. The feeling being that it is an outdated and marginalized term that tries to put larger women into a less exciting and frumpy box with dark colours and God forbid, no horizontal stripes. The plus size clothing industry has come such a long way and smart consumers expect the same quality and attention to fit and detail as anyone else. Why wouldn’t we?

Our models are wearing the Inquisitive Tunic  in sizes L and 2X respectively

Size is just a Number

What if we just forgot about that label. Let’s concentrated on clothing companies that spend the time and effort making sure that what they make really fits properly and makes you feel fabulous? Plus is not a size but it is a definition of clothing sizes and that’s really all it needs to be. In the clothing industry garments are grouped into different sizing clusters like Missy, Petite, and Tall. Plus is just another range of numbers that literally corresponds to a group of sizes.

“Fit, quality, comfort and feeling great in what you’re wearing are way more important than the size on the label.” ~Diane Kennedy

Break the Rules!

Fashion rules are made to be stretched and broken according to what rocks your world. Labels that we despise will always be around and one of the best things we can do is ignore them. It’s best to not get hung up on the terminology. We aren’t saying that a world where size is just a number and a size 2 and a size 20 are marketed and sold exactly the same wouldn’t be a wonderful dream. Until that happens the term “plus” can mean “more”.

More Awesome! More Joy! More Love! More clothes please!

XOX Barb

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