24 Jan 2015 No Comments
Do you ever wonder how new fashion colours come to be? Why one year the colour Jade green is everywhere, but blue has fallen out of fashion? The colour of the year is chosen in part because it’s a colour many designers are discovering simultaneously, -that suits that moment, -that embodies the feeling of that particular time. It can also be a colour we haven’t seen for a while, something that feels like it was missing, or even subconsciously craving (yes I admit to craving colours!).
For colour enthusiasts, one of the most exciting moments of the new year is Pantone’s annual announcement of their “Colour of the Year.” This year it’s the sophisticated, earthy, Marsala.
Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish, tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.
As a designer, I heartily concur with this choice. At Diane Kennedy, we call this colour Siena, and, personally, it’s been my ‘go to’ new colour all season. It’s the first tunic that ends up in the wash each week. It’s a lovely warm reddish brown shade, reminiscent of auburn hair. It’s an exciting new neutral, easily blending with other colours. It looks especially lovely with heathered grey, black, teal, navy and denim blue. The impactful, full-bodied qualities of Marsala make for an elegant statement colour when the colour is used on its own or as an accent. What a great colour for a new shoe or bag!
1. & 2. Diane Kennedy Truth Tunic in Siena
3. Diane Kennedy Recharge Vest in ‘Chevy’ (Black and Siena Herringbone)
4. Nars Lip Gloss in Rose Gitane
5. OPI “scores a Goal” Nail polish
6. Top Shop Lipstick in ‘Wicked’ (Alternate choice: MAC ‘Sin’ Lipstick)
7. Urban Decay Naked 3 Eyeshadow Palette
8. Diane Kennedy ‘Inspire Jacket’ in Siena
Colour is a form of non-verbal communication and an important part of our daily lives. It plays a vital role in our visual experiences and affects senses such as feeling and taste, and can even shape our actions subconsciously. The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. While other factors can seem much more important, colour is often what tips the scale in favour of a purchase one way or the other. What do you think, will the new Colour of the Year -Marsala- influence your purchases this year?