09 Dec 2010 No Comments
A baby takes approximately 9 months from the time of conception before it is ready to meet the world. A jacket takes longer—3 to 4 months longer!
While some very big or very small companies have the ability to release a new style to shoppers in a matter of weeks, the majority of companies must begin their design process at least a year ahead of the desired season. To clarify, when most of the world is shopping for their Fall 2011 wardrobes, designers are starting their collections for Fall 2012. At the same time, their Spring 2012 Collections are being shown at tradeshows by the companies’ sales agents and orders are being placed by retailers. Add smaller collections like Summer, Holiday, and Resort into the mix and you’ve got yourself a spider’s web of seasons to keep track of. More