08 Dec 2016 No Comments
Now that we’ve had a chance to explain what “Fast Fashion Is” in our last blog, we want to take our time explaining the other side to this, where the grass is greener. The positive opposition to “Fast Fashion” which Diane Kennedy holds as an important business model. A concept aptly named, “Slow Fashion”.
To encourage needless spending, the Fashion Industry thrives on the concept of “Buy to toss”. Slow Fashion turns this concept around and defines itself by giving proper value and weight to a product through its slower, more deliberate production process – from design to finished garment. Our clothes are flattering and versatile; standing apart from passing trends and exemplifying classic style . By sourcing high quality fabrics and designing for exceptional fit across a wide range of sizes, we create looks that are not only beautiful, but ageless.
As a Canadian company that prides itself on making Eco-Ethical conscious choices, we recognize that our business is interconnected with our environment & the globe’s social structure. It is our responsibility to make business decisions accordingly, in order to lessen the negative impact our choices have on our earth. By simply decreasing the volume and frequency of fashion production and ensuring it is managed with a certain level of standards, we can be sure that our participation in the industry does not leave unnecessary pressure on our global community or the earth’s natural regeneration cycle. Furthermore, by supporting local factories that uphold codes of conduct, instead of hiring overseas production, we encourage the fair treatment of workers and cut back on harmful emissions/waste in producing & importing from a foreign country. We are also dedicated to using local materials and resources when able, to support the development of local businesses and skills.
When you purchase a piece of Slow Fashion like our sustainable bamboo garments, what you’re buying will not be an “impulse buy” because of a “good deal”. What you’re buying is the idea that your style reflects a sense of creative individuality, in addition to your willingness to act responsibly with how and where you spend your money. By spending more and buying less, you understand the correlation between material & labour quality, how it relates to style longevity, and its socio-ecological impact on our earth. Instead of filling your closet with clothes you may never wear more than once or twice, you’ll collect a cohesive, timeless wardrobe, while supporting fair wages and the sourcing of sustainable production methods.