01 Jun 2015 No Comments
Many Diane Kennedy customers are not aware of the story behind our brand. It actually started with a different business. Our brand designer, Diane Kennedy, purchased the existing pattern-making company Fashionmark Solutions in 2003. What was Fashionmark Solutions? It was a business that provided pattern management services to the apparel industry both locally and internationally. Since it’s inception in 1996, Fashionmark used the latest available technology to provide its customers with accurate patterns, expert grading, detailed specifications and efficient markers. Starting the process solely from a designer’s sketches, Fashionmark was one of Vancouver’s leading industry pattern makers by turning many up and coming designers visions into full-fledged fashion brands.
After nearly 20 years in business, Fashionmark boasted an extensive client list. One of the company’s early clients was the Vancouver-based fashion brand Lululemon. Diane Kennedy was the exclusive pattern maker during the formative years of that company. Eventually, Lululemon grew to the extent that they moved their pattern making in-house, but Diane Kennedy and her keen technical skills were an integral part of the brand’s early growth. Other yoga companies such as Karma and Tonic ; outerwear brands Arcteryx, Patagonia, and children’s wear brands Flora & Henry and Please Mum all used Fashionmark as their pattern makers. After a long tenure, Fashionmark contributed to the success of many fashion brands.
Diane’s real passion has always been designing fashion and making clothes that look good on the female form. She specifically knows how to design for women sizes 10-12 and up, as many of them need some extra confidence when it comes to dressing. Being a curvy woman herself and also shorter stature, Diane understands this very well. In 2007, Diane took her passion for design and started her own brand, Diane Kennedy, using the soft, draping bamboo fabric that clients and DK enthusiasts have grown to love.
While Fashionmark was the beginning of the story, it is definitely not the end! Just a few months ago, Diane sent off her last patterns and closed down Fashionmark to focus exclusively on her successful in-house brands, Diane Kennedy and Cherry Velvet. Fashionmark Solutions provided customers with pattern making for many years, and it gave Diane a strong secure position in the industry where now she is able to pursue her first love; designing!